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EXIT: Sport Alliance Acquires PerfectGym, Backed by Innovation Nest Since 2016❗️

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Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, today announces the acquisition of PerfectGym, the international software provider to fitness and leisure businesses.

Innovation Nest has been the original seed investor of PerfectGym supporting the company since 2016.

We are thrilled to announce that Sport Alliance, a Hamburg-based leader in fitness software solutions, has just acquired PerfectGym, an international software provider, in a move set to revolutionize the digital infrastructure of the fitness industry!

This strategic acquisition, backed by PSG Equity and other investors, marks a pivotal moment for both Sport Alliance and PerfectGym. While Sport Alliance's flagship management software "Magicline" dominates the DACH region, serving esteemed clients like RSG Group and Fitness First, PerfectGym has made its mark in over 55 countries, trusted by renowned fitness chains such as Fitness24Seven and GymNation.

With this merger, Sport Alliance significantly expands its global footprint, poised to deliver comprehensive solutions for fitness companies worldwide. Daniel Hanelt, CEO of Sport Alliance, expresses excitement about the integration, emphasizing the valuable expertise and talent that PerfectGym brings to the table.

Sebastian Szalachowski, CEO of PerfectGym, shares the sentiment, stating, "PerfectGym has always been committed to shaping the fitness industry. Now, with Sport Alliance as our partner, we're ready to accelerate our mission."

This collaboration not only strengthens Sport Alliance's position in the market but also paves the way for innovative solutions tailored for international chains and franchise systems. Backed by PSG Equity's continued support, Sport Alliance is well-equipped to drive growth and scalability in the industry.

Innovation Nest has been the original seed investor of PerfectGym supporting the company since 2016.

"Vertical Market Software was always a significant part of our investment thesis. Over the years we made many investments in category-defining businesses. PerfectGym was one of our first opportunities to support a mission-critical software platform in a fast-growing industry.  We believed in the team and the vision to build the best member-management product for the fitness industry. Over the years PGS has gone through many ups and downs, including the Covid19 pandemic, to only come out stronger with a more resilient team and product. I strongly believe that by joining forces with Sport Alliance, PGS will continue on its journey of global expansion. I would like to take this opportunity to thank the team for allowing me to be part of this amazing success, as an acting Board Member for more than 6 years." - Marcin Szelag, Partner at Innovation Nest.

For more information about Sport Alliance and PerfectGym, visit their respective websites and stay tuned for the incredible journey ahead!

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PRESS RELEASE - SPORT ALLIANCE & PERFECTGYM

#FitnessTech #DigitalTransformation #Innovation