We are excited to announce a transformative moment in our journey: Welii is now Najar.
This isn’t just a rebrand, but a reflection of how far we’ve come and where we’re heading. We began as Welii with a singular mission—to help businesses reduce their SaaS expenditures and implement smarter software purchasing practices. But as we’ve grown, so have the needs of our customers and the vision for what we can achieve together.
From SaaS Optimization to Financial Foundations
When Welii was founded, the focus was clear: help businesses control their software spend more effectively. Our platform and services were designed to streamline procurement processes, drive down costs, and ensure that every purchase added value.
But the world of finance and procurement is evolving, and we believe it’s time to do more. Najar represents this evolution. We’re not just optimizing past expenditures; we’re providing the tools and insights companies need to structure their financial operations, anticipate challenges, and fuel their growth.
Our platform now offers end-to-end control of procurement processes, ensuring that businesses can lay solid financial foundations while staying agile and adaptable to market demands.
Why Najar?
Our new name, Najar, carries deep meaning that ties directly into our philosophy and future vision. In Arabic, "Najar" means carpenter—a powerful symbol of strength, structure, and craftsmanship. Just as a carpenter lays the foundation for a building, we help businesses create strong financial infrastructures that support sustainable growth.
But the inspiration for Najar also comes from the Nightjar, a bird known for its agility and keen ability to navigate with precision. The Nightjar’s vantage point and capacity to anticipate challenges from above mirrors what we aim to provide our clients: a clear, elevated perspective on procurement, with the flexibility to adapt quickly to changing circumstances. This dual meaning—rooted in both strength and agility—forms the backbone of our brand identity.
The Architects of Trust
As we transition from Welii to Najar, our core promise remains the same: we are The Architects of Trust. Our goal is to help businesses build reliable, efficient procurement systems that they can count on to drive both day-to-day operations and long-term success. Trust, like any solid structure, is architected—it doesn’t happen by chance. We lay the groundwork carefully, designing solutions that fit seamlessly into a company’s existing processes while also anticipating future needs.
At Najar, we see ourselves as partners in crafting the financial future of the companies we work with, providing them with the tools and insights to navigate uncertainty with confidence. Our AI-driven platform serves as the "cockpit" of financial operations, offering full visibility, precision, and control.
The Future of Najar
We recently secured €15M in funding, which will allow us to accelerate our mission and bring even more value to our customers. With this investment, we are expanding our platform’s capabilities, developing new tools to offer even greater control over procurement and financial operations. Whether it’s anticipating future challenges or optimizing current processes, Najar is here to ensure businesses have the foundation they need to thrive.
Our new visual identity reflects this bold vision. Inspired by themes of space and architecture, Najar’s design speaks to precision, visibility, and innovation. Just as a spaceship requires trust in its systems and crew to navigate new frontiers, our platform enables businesses to rise above the complexities of procurement, offering both stability and adaptability.
Explore Najar
As Najar, we are committed to continuing our mission of empowering businesses with smarter procurement tools and solid financial foundations. We invite you to explore the new platform and discover how our AI-driven solutions can provide the control, visibility, and agility needed to fuel your growth.
Thank you for joining us on this journey. We are excited about what the future holds and look forward to supporting businesses as they build stronger, smarter financial systems with Najar.
